Challenging Perceptions
Alopecia UK
Services: Case For Support, Funder Research, Bid Writing
Images with thanks to Alopecia UK
Alopecia UK is the national charity working to improve the lives of those affected by Alopecia through support, awareness, and research.
They exist to create a world without Alopecia, or a world in which people with Alopecia live the life they want with confidence.
How we worked with Alopecia UK
We researched and developed a robust case for support to best communicate the charity’s impacts, the needs of people living with alopecia, and the opportunities present through funded research.
Alopecia is a complex condition, and it was vital to ensure that the case for support challenged perceptions about the impact that living with alopecia has on an individual, their family, and even on the opportunities available to them.
It was crucial to address a misconception that it’s ‘only hair’ and to demonstrate the significant impacts of the condition on people’s mental and physical health, relationships, employability prospects, and overall quality of life.
Challenging perceptions that it’s ‘only hair’
Images with thanks to Alopecia UK
“Sarah from Really Good Things helped us compile a Case for support and bids for both Children in Need and The National Lottery Community Fund. She helped us think about our key messaging and framing things in a way that would be appealing to funders. We couldn’t have got the bids in without her.”
