Skills for the future
CLIENT: COGENT SKILLS
We worked with Cogent Skills on a marketing audit to engage their diverse range of stakeholders, from future apprentices to industry leaders across science and technology.
Cogent Skills exists to get the science and technology sector future ready.
The context
Cogent Skills is sector based, working with companies from across the science and technology industries embracing life sciences, industrial sciences and nuclear.
They work nationally to ensure that the science and technology industries are future ready - providing training, assessment, consultancy, and apprenticeship and graduate services to ensure that the right skills and roles are in place to help society meet major challenges in the future.
What we did
We were commissioned to conduct a review of Cogent Skills’ marketing activity, identifying distinct target audiences, and developing a strategy to ensure clarity of offer across its various stakeholder groups, from individuals to industry leaders in science and technology.
Reviewed existing marketing materials
Mapped stakeholder groups and developed messaging for each
Identified key challenges and opportunities to engage different stakeholder groups
Delivered a report and a series of recommendations to amplify impact
Really Good Things works with organisations that exist to create bold positive change, including not-for-profit organisations and across the innovation sector. We deliver the powerful insights, strategy, and communications our clients need to make good things happen. Let’s start a conversation about how we can amplify what you do.
