Powering Renewables
MCS and MCS Charitable Foundation
Services: Campaign Strategy, Narrative Development, Communications
MCS exists to decarbonise heat and power in UK homes by giving consumers confidence in home-grown energy.
MCS is a standards organisation for renewable technologies and a mark of quality that provides assurance of adherence to recognised industry standards; highlighting quality, competency and compliance.
Through the MCS Charitable Foundation, the organisation works to increase public confidence, awareness and access to renewable energy and low carbon solutions. This includes supporting education and engagement programmes, funding research, and facilitating innovative solutions to drive widespread adoption.
How we worked with MCS
We developed a landmark report and campaign to detail the growth of the renewable technology sector across 14 years, and specifically to identify areas of the UK that were either forests or deserts of renewable technologies.
The Renewing Britain campaign made a number of key recommendations to support more areas of the UK to become forests of renewable technology.
Renewing Britain also sought to underpin the need for investment in skills and learning for renewable technologies, to ensure that we are future-ready to meet the needs and demands of renewable installations across the UK as we transition to Net Zero.
Collaborators:
Creative, web, film - Future Design Consultants
Strategy, narrative, communications – Really Good Things
“We asked Really Good Things to turn 14 years of impacts into a landmark report and campaign that could really position MCS at the heart of the renewable energy sector. We wanted to significantly raise awareness of MCS and communicate our roadmap to turn more areas of the UK into forests of renewable technology – highlighting the benefits to consumers and the environment. The campaign Really Good Things developed for us became Renewing Britain, and we couldn’t have been happier with the results”
