Preventing gaming and gambling harms

Client: Ygam

Services: stakeholder insights, new storytelling approach

Ygam is the UK’s leading charity dedicated to preventing gaming and gambling harms in young people

What we did

According to the Gambling Commission, 27% of young people aged 11-17 years old have spent their own money on gambling in the past 12 months (research in 2024).

As the UK’s leading charity dedicated to preventing gambling and gaming harms in young people, Ygam came to us because they wanted to develop a stronger storytelling approach - to help the charity influence policymakers, funders, and the wider games sector.

“Working with Really Good Things has already been transformational to how we tell our story.”

Ygam

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