Protecting Animals
RSPCA Manchester and Salford
Services: Workshop, Fundraising Audit, Individual Giving Strategy
Creating a robust individual giving offer in a cost of living crisis
RSPCA Manchester and Salford Branch have been giving new hope to the most mistreated and vulnerable animals in the area for 60 years. As an independent branch charity, the costs of running an animal centre, open round the clock 365 days a year, had increased dramatically due to the cost of living crisis. At the same time, the number of animals needing urgent care is at the highest it’s ever been, with more cats, kittens, rabbits, and guinea pigs needing intensive treatment before rehoming is even a possibility.
How we worked with RSPCA Manchester and Salford
We were commissioned to conduct an audit of the charity’s existing fundraising and marketing practices and processes, to identify opportunities to increase income and raise their profile – particularly to increase awareness that RSPCA Manchester and Salford are a separate charity to the national RSPCA.
Our work included.
Fundraising audit and strategy development
Creating a messaging framework
Fundraiser and adopter interviews and case study creation
Development of an individual giving strategy
Improved donor journey and fundraising processes
Creating a new individual giving offer and website copy and content
Creating a consistent way of talking about the charity’s impact, the current animal welfare crisis, and funding needs.
Collaborators:
This work was delivered in partnership with GD Charity Consulting.
“Gayle and Sarah, I have just finished reading your paper and have thoroughly enjoyed it. You two have such very special talents and I am super grateful to you for sharing them with us so generously. I am truly delighted with what you have produced. The mapping out of our fundraising needs, the opportunities that exist for us, and how you have demonstrated our uniqueness is just so motivating to me!”
