Celebrating Heritage
The University of Liverpool
Services: Audience Development Strategy
Images with thanks to The University of Liverpool / McCoy Wynne
Inspiring more people to visit the wonderful arts and heritage collections at the University of Liverpool.
What we did
The University of Liverpool commissioned Really Good Things to work with its cultural venues – The Victoria Gallery & Museum, and the Garstang Museum of Archaeology – to gain a better understanding of current visitor profiles, and to identify ways to reach new audiences.
The University’s cultural venues stand at the heart of the campus, with heritage collections including scientific, medical, and natural history artefacts. There is also an annual calendar of exhibitions, events, and a range of activities for children and young people.
Our work with the University culminated in the development of an Audience Development Strategy, with a focus on reaching cultural tourists to Liverpool, inspiring students and staff at the University to make a visit to the galleries, and raising awareness of the activities and exhibitions on offer to Liverpool’s communities.
“Sarah from Really Good Things worked for The University of Liverpool’s Museums & Galleries department on a project reviewing existing audience data. The Audience Development plan produced by Sarah was of a high standard and has provided a very useful tool for the team to progress moving forward. I would have no hesitation in working with Sarah and Really Good Things again”
