Strengthening Communities
Power to Change
Services: Audience Research and Perception Benchmarking
Power to Change is the independent trust that strengthens communities through community business.
As a national organisation, Power to Change seeks to tackle some of society’s biggest challenges through community businesses – putting them at the heart of a fair economy. From pubs to libraries, shops to bakeries, and swimming pools to solar farms, community businesses are locally rooted, community-led, and trade for community benefit to make life better for local people.
How we worked with Power to Change
We were commissioned to undertake an extensive research and engagement project to understand the current awareness and perceptions of Power to Change, and of community business. The aim of the project was to provide robust metrics for benchmarking, to help Power to Change understand the influence they have today, and to measure perceptions and engagement against this benchmark in future years.
Our work will inform the future communications strategy of Power to Change and ensure that they have the maximum influence and impact on the community business sector.
We
Designed a mixed-methods research approach, including a survey, and an in-depth online questionnaire
Engaged senior leaders to take part in deep-dive interviews, including policymakers, funders, infrastructure organisations, national and local government, and community businesses
“Community businesses really are at the heart of all positive changes, with such a wide-reaching impact on people, providing opportunities, and transforming places. I am absolutely thrilled to be working with Power to Change, and partnering with Social Sense, to support the growth of community business, today and for the future.”
