Digital Transformation
Network Rail
Services: Workshop, Stakeholder Insights, Narrative Development
We worked with Network Rail to develop a new way of talking about the company’s digital transformation, including digital twins and intelligent infrastructure programme.
What we did
Through holding a learning and discovery session with the core Network Rail digital transformation team, we were able to turn the most complex of information into easy to understand statements to underpin internal communications; increasing engagement with the new digitally led processes and systems across Network Rail’s operations.
This work was commissioned by Eleven Marketing and Communications as part of a wider project for their client, Network Rail.
Communicating the benefits of new digital systems to transform decision making, performance, efficiency, cost, service, safety, and sustainability.
Collaborators:
This work was commissioned by Eleven Marketing and Communications on behalf of their client, Network Rail.
