Membership Insights
The Vegetarian Society
Services: Member And Donor Research
We worked with The Vegetarian Society to conduct research to better understand their supporters and membership base.
How we worked with The Vegetarian Society
We worked with The Vegetarian Society, a national charity and the world’s oldest vegetarian society, to conduct a series of interviews with their members, and also a survey and focus group. The purpose of the work was to better understand people’s individual motives for maintaining a vegetarian diet, and specifically to understand to what extent environmental factors were a key driver.
The insights we gathered provided the charity with:
A series of member case studies
A greater understanding of local member-led activities
A more in-depth picture of the needs of members and where the charity could best provide support
A stronger case for support and revised membership offer
Robust feedback on the charity’s existing membership offer
A clear direction for future communications, and particularly membership recruitment and retention campaigns
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